Getting company sponsorship can be a great thing if you are an author but there are very obvious companies you should avoid when looking for sponsors.
Take this example I recently saw on the Facebook page of Dr. Garth Davis.
“The Obesity Society gratefully acknowledges the support of the Coca Cola Company!”
Will Kriski said this: “They should take out the word Society… i.e.
“Obesity gratefully acknowledges the support of The Coca Cola Company.”
It would be funny if it wasn’t so sad! I find this too shocking for words – I’m quite speechless!
I’m thrilled to hear a physician like Dr Garth Davis is equally disappointed: “I can’t tell you how disappointed I am” … “Coke and soft drinks are a huge part of the obesity problem.”
Common sense dictates that you should find sponsors who are aligned with your goals and mission statement as you look for sponsors for your company and your book.
What do you think? Are your sponsors aligned with your goals and mission? Please do share in the comments below.…your goals and mission and a sponsor of yours who is aligned with these.
As an author, exhibiting at conferences is a great opportunity to find sponsors – the right sponosors! We’ll be discussing this and much more during the upcoming series on speaking, teleseminars, telesummits, poster presentations and exhibiting. Join me on a free content-rich call to learn more. Sign up here for the call details.
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